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Musings

Should Beauty Gurus Launch Their Own Products?

This question has been on my mind a lot recently as it seems like every other week trendmood has snapchat screenshot of someone’s new highlighter, palette, or lip gloss. It’s a fair question that can often be met with the simple response of either, “Yes! They earned it.” or “Jealous much?”

Now granted, the latter response makes a lot of sense. So does the first. I’m sure part of me is jealous. We all want success in this world. Do I want to become a beauty guru in any life past or present? Absolutely not. It’s just not for me. I have what it takes to be successful and definition of success doesn’t necessarily include having millions of followers, producing gimmicky hack videos and story times and doing glam makeup tutorials when I’m taking a break from snapchatting PR unboxings.

That is not the life for me.

Snarky comments aside, the former response can be met with a few reasonable supporting comments that also make a fair ton of sense. These people have worked HARD for the position of YouTube and Instagram power. They were putting in work when these platforms didn’t mean much too many and for that they deserve to reap the fruit of their efforts.

But, doesn’t that only go so far? It is possible that a line is crossed when you go from doing looks to producing products? Often times, these products are only used a handful of times on their channels and go back to sitting under PR packages while they rake in bucks and yet follower after follower and subscriber after subscriber buy in, helping them make that money that has nothing to do with sponsorships or AdSense. Even worse, they have little to no input in product creation and just get paid commission based on their brand name? We have a few bad products and “outraged” gurus over the years.

Admittedly, the entrepreneur in me also wants to products and create merchandise in the near future. I’ve always wanted to have my own cosmetics line, even before I started my channel and blogging on the side. Even with fingers crossed, I don’t plan on waiting to launch these items when my accounts are large enough (whatever that means). I plan on launching them when I have enough money set aside to start another profitable business. My sphere of influence will probably have nothing to do with it. I like running businesses and have multiple sources of income. Iwould also keep making YouTube videos and blogging if it makes me no money because I know people value my opinion and that’s all that really matters to me.

And yet, I can’t help but feel like these are all these products are to our “gurus.” We are no longer in the age of doing anything out of the goodness of our hearts. Making money is not a bad thing, but intentions are everything. I recently stopped following every large account across my platform. Over time, as their accounts have grown I have noticed a huge shifts in the attitudes and outright helpfulness of YouTube’s biggest starts. Fame comes with its own set of rules and guidelines that seem to have strayed from actually being helpful to those that follow you.

There are a few smaller accounts that I enjoy following and many of these women have businesses or hustles outside of YouTube that I think are commendable. Video after video you can still see that they genuinely want to put out great content. These are the accounts that I enjoy following! This is the type of brand that I aspire to become.

Before I got off on a tangent, I’ll share a few of the questions that I’ve had on my mind. This mostly meant to be an opinion piece and a topic I’ll be making a video about later on this month. I would love to hear any thoughts you have on the subject in the comments.

Are gurus the voice of the people?
Should celebrities push products?
Do you think gurus know enough about products to produce them?
Who should create new products? Brands? Gurus? Influencers?
Do you like big accounts on social media?
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